Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design

Design Works: How to Tackle Your Toughest Innovation Challenges through Business Design

Weight 0.00 lbs
By Heather Fraser
Foreword by Roger Martin
Rotman-UTP Publishing
University of Toronto Press, Scholarly Publishing Division © 2012
World Rights
232 Pages
Paper
ISBN 9781442613904
Published Apr 2012
Online discount: 15%
 $34.95    $29.71
ebook (EPUB format)
ISBN 9781442660564
Published Apr 2012
Online discount: 26%
Full purchase $34.95
  $25.95
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High-profile business leaders in organizations around the world now use approaches and methods from the design world to drive breakthrough innovation and growth.

How can you translate design thinking into doing in a way that will lead to bigger breakthroughs and business strategies for success?

Design Works is the playbook for putting Business Design – a discipline that integrates design methods and mindsets into strategic planning and innovation practices -  into action across the enterprise.  Heather Fraser provides tools and tips, compelling case studies and inspiring interviews with business leaders who have used design principles and practices to tackle their enterprise challenges and map out new opportunities for growth.

Through the practice of the 3 Gears of Business Design,  Design Works shows you how to harness your team’s collective ingenuity and unlock fresh insights, create bigger ideas faster, and translate big ideas into clear action-based strategies that will accelerate progress toward a renewed vision for your organization.

Based on seven years of research and application at the Rotman School of Management at the University of Toronto, Business Design has proven to be a learnable, scalable innovation discipline that can transform the way enterprise teams rise to a challenge and shape future-forward strategies, bringing a valuable balance to conventional planning and development.

Heather M.A. Fraser is co-founder and director of Rotman DesignWorks and an adjunct professor in the Rotman School of Management at the University of Toronto.

Table of Contents

Introduction
The Journey of DesignWorks and the Intent of this Book

Part One: The Practice of Business Design
OVERVIEW OF BUSINESS DESIGN
Creating, Delivering & Sustaining Value
GEAR 1: EMPATHY & DEEP USER UNDERSTANDING
Reframing the Opportunity
GEAR 2: CONCEPT VISUALIZATION
Refreshing Your Vision
GEAR 3: STRATEGIC BUSINESS DESIGN
Refocusing & Activating Your Strategy
PREPARING FOR YOUR QUEST
Setting the Foundation
TRANSFORMATION
Embedding Business Design into Your Enterprise

Part Two: Tools & Tips for Business Design

'Many business books claim to offer practical solutions, this one really does.'

Developing Leaders Issue 9: 2012
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