Leadership is Half the Story: A Fresh Look at Followership, Leadership, and Collaboration

Leadership is Half the Story: A Fresh Look at Followership, Leadership, and Collaboration

Weight 0.00 lbs
By Marc Hurwitz and Samantha Hurwitz
Rotman-UTP Publishing
University of Toronto Press, Scholarly Publishing Division © 2015
World Rights
296 Pages
ISBN 9781487522469
Published Jul 2017
Online discount: 35%
 $29.95    $19.47
ISBN 9781442650138
Published Feb 2015
Online discount: 35%
 $34.95    $22.72
ebook (EPUB format)
ISBN 9781442622401
Published Feb 2015
Online discount: 37%
Full purchase $29.95

Can you imagine a choreographer only training one dancer to lead while his or her partner sits in the lobby staring at the wall? Yet we do this all the time in organizations. Half the partnership is missing.

Leadership is Half the Story introduces the first model to seamlessly integrate leadership, followership, and partnerships. This research-backed, field-tested book contributes many new ideas and practical advice for everyone in an organization – from CEO to HR director to front-line manager to consultant.

All of us lead, not just those with the formal title. All of us follow, not just front-line staff. In great collaborations, one moment we are leading and then we flip to following; in other words, the relationship between leadership and followership is dynamic, context-specific, and ever-evolving. This empowering perspective opens up leadership to everyone, normalizes followership, and enables more productive and innovative collaborations. Candid discussions about both roles allow for better coaching, mentoring, skill development, and interpersonal agility, and result in stronger teams.

Marc and Samantha Hurwitz give us a category-busting book that “practically glows with energy and vision,” according to Marshall Goldsmith, executive coach and best-selling author of What Got You Here Won’t Get You There.

Marc Hurwitz is co-founder and Chief Insight Officer of FliPskills and a lecturer at the Conrad Centre for Business, Entrepreneurship and Technology at the University of Waterloo. He holds a PhD in cognitive neuroscience, an MBA, and has many years of corporate, executive, and entrepreneurial experience.
Samantha Hurwitz is co-founder and Chief Encouragement Officer of FliPskills. She is a coach, consultant and facilitator with twenty-five years of corporate and entrepreneurial experience, including nine at the executive level.

List of Tools
Preface: Our Stories and Why We Wrote This Book


Why 21st-Century Workplaces Require a Radically Different Approach … and a Radically Different Approach

  • Work Is Done in Teams – From Flow to Co-flow
  • Continuous Relationship Building – Interpersonal Agility Is the Essential Workplace Competency
  • Introducing the Generative Partnership® Model

A Fresh Look at the F-Word: Followership

A New Kind of Leadership


Principle 1: Partnerships Need Leadership and Followership.
They Are Equal, Dynamic, and Different.

Principle 2: Leadership Is Setting the Frame.
Followership Is Creating Within It.

Principle 3: Lean In to Build Connection.

Principle 4: Value the Positive, and Build on It.

Principle 5: Have Deeply Shared Goals.


Decision Partnering Skills

  • Kirk vs. Spock: Whom Would You Entrust with Your Decisions?
  • Decision Framing: The Leadership Role
  • Decision Advocating: The Followership Role

Relationship Partnering Skills

  • Relationship Checkmate and How to Avoid a Stalemate
  • Relationship Framing: The Leadership Role
  • Relationship Building: The Followership Role

Organizational Agility Partnering Skills

  • Don't Be a Sea Squirt and Eat Your Brain!
  • Organizational Mentoring: The Leadership Role
  • Organizational Agility: The Followership Role

Communication Partnering Skills

  • Four-Way Communications, Barriers, Biases, and Blunders
  • Cascade Communicating: The Leadership Role
  • Dashboard Communicating: The Followership Role

Performance Partnering Skills

  • Honk if You Like My Driving!
  • The Commitment and Engagement Agreement
  • The DNA of Performance
  • Performance Coaching: The Leadership Role
  • Peak Performing: The Followership Role

Personal, Team, and Organizational Development

  • Personal Development
  • Team Development
  • Organizational Development


“Marc and Samantha Hurwitz are making the next important development in leadership and followership studies – weaving the behaviors of the leader and follower roles into a collaborative relationship that drives effective teams and organizations. This integrative approach will be of great interest to performance at both ends of the leader-follower dynamic.”

Ira Chaleff, author, 'The Courageous Follower'

“This book is wise and entertaining. It blends research, theory, and fascinating stories from practice that can help us all to become better leaders – and followers. It is a book to read, and then read again.”

Dennis Tourish, Professor of Leadership and Organisation Studies, Royal Holloway, University of London; author, 'The Dark Side of Transformational Leadership'

“What a gift! This book fills a void that needed filling in the discussion about leadership. And it is done with solid research and practical application.”

Barry Johnson, author, 'Polarity Management'

“'Leadership Is Half the Story' is a breath of fresh air. In this very readable book, Samantha and Marc Hurwitz introduce dozens of innovative and useful insights about the dynamics of effective leadership and followership. But it delivers much more than just theory. It offers practical tips, exercises, and methods for implementing more productive, more creative, and more rewarding collaboration skills. I’ve read hundreds of business books. Most are rehashes. This is a game-changer.”

Tim Hurson, author of the global bestseller 'Think Better 'and co-author 'Never Be Closing'

“This book practically glows with energy and vision! In highly accessible, entertaining portions Sam and Marc Hurwitz have presented us with a forward-thinking, prescient guide to success in business in today’s unpredictable market.Build agile, innovative, efficient teams in your organization today for greater success tomorrow!”

Marshall Goldsmith, top-ranked executive coach; Thinkers 50 Top Ten Global Business Thinker; author or editor of 34 books including the global bestsellers 'MOJO' and 'What Got You Here Won't Get You There'

“Samantha and Marc Hurwitz have made leadership whole. Teams need great leaders as well as great followers.”

Razor Suleman, Founder and Chief Achiever, Achievers, Inc.

“In this remarkable book, Samantha and Marc Hurwitz radically challenge the conventional wisdom on leadership. Leaders aren’t more important than followers, they say. To innovate fast, leaders and followers must be equal partners – together creatingco-flow.'Leadership Is Half the Story'is essential reading for anyone who wants to know how companies, organizations, and governments can adapt, innovate, and thrive in a rapidly changing and increasingly complex world.”

Thomas Homer-Dixon, Chair of Global Systems, Balsillie School of International Affairs; author, 'The Ingenuity Gap' and 'The Upside of Down'

Marc and Samantha Hurwitz discuss their book Leadership Is Half The Story with Craig Norris, host of CBC Radio Kitchener-Waterloo’s show “Morning Edition”. Click to listen.

Download a Hi-res version of the video HERE.