Watching YouTube: Extraordinary Videos by Ordinary People

Watching YouTube: Extraordinary Videos by Ordinary People

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Michael Strangelove
Digital Futures
University of Toronto Press, Scholarly Publishing Division © 2010
World Rights
272 Pages
Paper
ISBN 9781442610675
Published Apr 2010
Online discount: 15%
 $32.95    $28.01
Cloth
ISBN 9781442641457
Published May 2010
Online discount: 25%
 $73.00    $54.75
ebook (EPUB format)
ISBN 9781442699038
Published Apr 2010
Online discount: 25%
Full purchase $31.95
  $23.95
Description
Author
Contents
Reviews
Awards

An anonymous musician plays Pachelbel's Canon on the electric guitar in a clip that has been viewed over sixty million times. The Dramatic Gopher is viewed over sixteen million times, as is a severely inebriated David Hasselhoff attempting to eat a hamburger. Over 800 variations, parodies, and parodies-of-parodies are uploaded of Beyonce Knowles' Single Ladies dance. Tay Zonday sings Chocolate Rain in a video viewed almost forty million times and scores himself a record deal. Obama Girl enters the political arena with contributions such as I Got a Crush on Obama and gets coverage in mainstream news networks.

In Watching YouTube, Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. Dr. Strangelove, the Governor General Literary Award-nominated author that Wired Magazine called a 'guru of Internet advertising,' describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation.

Strangelove draws from television, film, cultural, and media studies to help define an entirely new field of research. Online practices of representation, confessional video diaries, gendered uses of amateur video, and debates over elections, religion, and armed conflicts make up the bulk of this groundbreaking study, which is supplemented by an online blog at strangelove.com/blog. An innovative and timely study, Watching YouTube raises questions about the future of cultural memory, identity, politics, warfare, and family life when everyday representational practices are altered by four billion cameras in the hands of ordinary people.

Michael Strangelove has been called a “guru of Internet advertising” (Wired) and “the man who literally wrote the book on commercialization of the net” (Canadian Business). He is a lecturer in the Department of Communication Studies at the University of Ottawa.

Table of Contents

Introduction..........................................................................................1
1. Home Movies in a Global Village......................................................32
2. The Home and Family on YouTube..................................................63
3. Video Diaries: The Real You in YouTube.........................................101
4. Women of the 'Tube........................................................................134
5. The YouTube Community................................................................166
6. The YouTube Wars: Elections, Religion, and Armed Conflict............223
7. The Post-television Audience............................................................259
Conclusion...........................................................................................299
Endnotes..............................................................................................320
Bibliography.........................................................................................397
'Watching YouTube is well-written, carefully researched, and a pleasure to read. Michael Strangelove beautifully brings together contemporary research and a fast-growing body of video to draw coherence and clarity from a seemingly chaotic cultural space and practice.'

Alexandra Juhasz, Department of Media Studies, Pitzer College

'From intimate family moments caught on webcams to camcorders in the battlefields of Iraq, Strangelove provides a solid analysis of a wide variety of emerging YouTube genres, interactions, and communities. This volume will forever be a key resource to those of us who are interested in what happened in those early days of YouTube when millions of people started sharing little pieces of themselves and their lives through web video.'

Michael Wesch, Anthropology Program, Kansas State University

Outstanding Academic Title awarded by CHOICE Magazine (United States) - Winner in 2010