Marketing

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The Internet Trap: Five Costs of Living Online
The Internet Trap: Five Costs of Living Online
By Ashesh Mukherjee

In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.

Available Dec 2017
The American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices
The American Retail Value Proposition: Crafting Unique Experiences at Compelling Prices
By Kyle B. Murray

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Published Aug 2016
The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
By Bruce I. Newman

A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.

Published Jan 2016
The Last Mile: Creating Social and Economic Value from Behavioral Insights
The Last Mile: Creating Social and Economic Value from Behavioral Insights
By Dilip Soman

The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations’ last mile problems, whether they work in business, government, or the nonprofit sector.

Published Aug 2015
Flux: What Marketing Managers Need to Navigate the New Environment
Flux: What Marketing Managers Need to Navigate the New Environment
Edited by David Soberman and Dilip Soman
Foreword by Roger Martin
The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.
Published Dec 2012
Selling Themselves: The Emergence of Canadian Advertising
Selling Themselves: The Emergence of Canadian Advertising
By Russell Johnston

From its origins in the Victorian era as a marginal and somewhat shady enterprise, the advertising trade in Canada changed radically after the turn of the century ? rising quickly to a position of influence and respectability.

Published Feb 2012